Small improvements to your landing page can make large improvements in your ROI. Multivariate and A/B split testing are some of the ways we are able to help our clients determine what improvements will make a big impact on campaign performance.
We work with clients to develop testing scenarios based on the goals of your campaign. While an A/B test can help you determine better performing creative from two options (A or B), multivariate testing can test any number of creative variables all at the same time. You just have to determine how much testing time is needed to get a statistically valid sample. (A great tool to determine how long your campaign should run is Google’sWebsite Optimizer Duration Calculator.)
Once we’ve determined a creative testing strategy, we will implement the landing page test for you using a website optimization tool. We have experience working with a variety of 3rd party tools including Google Website Optimizer, Optimost, and Omniture. Once we have set up your test, we will monitor results in order to determine what creative elements perform best on your landing page.
To learn more, complete our contact form or call us at 410.790.6726.
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