Soon Google Adwords advertisers will be able run “Click-to-Call” campaigns on mobile devices. Google will allow advertisers to include phone numbers in their ads that are displayed on mobile devices such as iPhone, Android, and Palm WebOS. Customers who have mobile devices with full HTML browsers will see geotargeted Google text ads that include the phone number of a local business.
In order to launch the click-to-call campaign, advertisers will need to specify within their Adwords account that their campaign should target mobile devices and include their phone numbers under campaign settings.
Dear AdWords Advertiser,
We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.
Businesses will be charged on a cost-per-click basis for phone calls from the ad. The cost-per-click for the phone call will be the same as a cost-per-click for a visit to their website. Additionally, advertisers will be able to view call results from their campaign summary page just by specifying “click type”.
Click-to-call capability was designed years ago to convert web-based traffic into a direct phone call. A web visitor clicked on a link or an icon and was able to input their phone number in order to be directly connected to a business. With Google’s recent announcement, the hope is that this click-to-call capability with phone numbers appearing directly in the ads will allow businesses to more easily connect with potential customers via their mobile phones.