Tag : facebook-places
Tag : facebook-places
A recent post on All Facebook, Kentucky University Uses Facebook Places For Marketing, got me thinking about how higher education organizations can be using Facebook Places or other geolocation services as part of their student recruitment efforts.
The University of Kentucky’s Facebook Places marketing campaign is designed to recruit new undergraduate students to the school. The idea is simple: Get your current students to update their status showing their whereabouts on campus, and have this appear in the news feeds of their high school friends to build awareness of the school. College student checks in = high school friends see the update on Facebook = brand awareness of the school is increased = high school student decides to enroll.
In order to encourage current students to checkin on Facebook Places, the university has placed large wooden pointers around campus that replicate the pointer on the Facebook Places page that marks a location on a map. Privacy issues aside (certainly these issues could be debated when a university is encouraging students to check in to certain locations), this is an interesting way of trying to reach your target audience using a geolocation service.
This is not the first Facebook marketing effort introduced by the University of Kentucky, however the appeal is that the school is one of the first to create a campaign that is focused solely on checkins through Facebook Places, Facebook’s newest initiative launched August 18th.
Previously, the school launched a “Big Blue Bucket List” contest giving Kentucky Wildcats fans the chance to win prizes and a season pass to all athletic events through its official Facebook fan page. To win, fans “like” the Kentucky Wildcats fan page and post comments or click “like” on bucket list posts. This contest is part of a quest for the school to become the number one Facebook fan page in college athletics (Kentucky currently has the second-highest fan base in college athletics after Ohio State).
I’d love to get your thoughts on how other universities are using Facebook for marketing. Or, do you have any examples of other geolocation campaigns on Facebook Places, Foursquare or Gowalla? I will be curious to see how this effort works for the University of Kentucky. Will this be a creative strategy replicated by other schools for student recruitment? Or not?
There’s a great How-To post written by nonprofitorgs on adding your organization to Facebook Places. If you haven’t seen the post, check it out here: How to add your nonprofit to Facebook Places and claim your new places page.
The steps for adding your organization to Facebook Places are relatively simple to follow, however you will need to physically be at your organization in order to add the location to Places. This was a hitch I ran into as I was trying to claim a Places page for a client. You will “allow” Facebook to use current location data to generate your exact location and plot it on an online map.
Since Facebook Places was launched for iPhone users in August, it is really easy to access and update your location from an iPhone. If you do not have any iPhone, you will need to access Places by going to http://touch.facebook.com from a web browser.
Once your location is added to Places, you will be able to click, “Is this your business?” at the bottom of your Places Page. This is where you will need to claim your page in order to be able to post updates and admin info. To verify your claim, you’ll enter a phone number and provide one of the following: 1) Articles of Incorporation, 2) business license, or 3) BBB Accreditation. Another think to be prepared for if you are working on this task for a client.
Once you have verified your business with Facebook, you are then asked whether you would like to merge your Official Facebook Page with the Facebook Places page. If you’ve done so, please let me know. I’d love to see the results.