Grace Media Group

In a tough economy, you may be looking for ways to enhance your Google Adwords campaign performance. There are a number of free tools available through Google to help you optimize and enhance your Adwords camp and improve conversion response. Here are 5 free tools you should be using to improve your Google Adwords campaign.

1. A Smart Tool for Growing Keyword Insight

Great tip: Figure out what keywords you should be geographically targeting within your Adwords campaign by using Google Search Insights.

You’ve probably used keyword tools in the past but Search Insights takes your keyword analysis to a whole new level. You can you compare search volume patterns across locations. Filter your results by category and time frame and get a chart showing keyword interest over time. Zoom in on the map to see location detail. A nice way to improve your geo-targeting efforts and ensure you are focusing on the right local keywords in Adwords.

2. Get More Data by Linking your Google Adwords and Google Analytics Accounts

Be sure to link your Google Adwords account with your Google Analytics account. You’ll be able to optimize your paid search campaign more effectively by having more visibility into website performance and customized reporting. Some of the benefits of linking your Google Adwords account include:

• Access to an abundance of analytics data right within your Adwords account
• See trends like where your visitors are coming from and whether they are converting to your goals and drill down to view by campaign, ad group or keyword.
• See what engagement your visitors are having with your site and what content is most popular, again by drilling down into each campaign, adgroup or keywords.

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