Tag : paid-search

How are Google Paid Search Ads Ranked?

Paid search ads on Google are positioned based on their Ad Rank. Ad Rank is determined based on your CPC bid as well as ad relevancy or Quality Score. Ads that have the highest Ad Rank will appear in the highest positions on the page.

What is Quality Score?

You may know about CPC bids, but how is Quality Score determined? Quality Score is a relevancy metric (between 1 -10) that varies based on your bid type, where your ad is showing, and targeting type. A higher Quality Score means that your ad will most likely appear in a higher position on the page, at a lower cost per click. And, a Quality Score is calculated each time your keyword matches a search query so Quality Score can change frequently.

So it is important to keep in mind that the more relevant your ad is to your keyword, the higher position you may be able to achieve for your ad at a much lower cost.

Google Adwords Click-to-Call

Soon Google Adwords advertisers will be able run “Click-to-Call” campaigns on mobile devices. Google will allow advertisers to include phone numbers in their ads that are displayed on mobile devices such as iPhone, Android, and Palm WebOS. Google Click to CallCustomers who have mobile devices with full HTML browsers will see geotargeted Google text ads that include the phone number of a local business.

In order to launch the click-to-call campaign, advertisers will need to specify within their Adwords account that their campaign should target mobile devices and include their phone numbers under campaign settings.

Dear AdWords Advertiser,
We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.


Businesses will be charged on a cost-per-click basis for phone calls from the ad. The cost-per-click for the phone call will be the same as a cost-per-click for a visit to their website. Additionally, advertisers will be able to view call results from their campaign summary page just by specifying “click type”.

Why click-to-call?

Click-to-call capability was designed years ago to convert web-based traffic into a direct phone call. A web visitor clicked on a link or an icon and was able to input their phone number in order to be directly connected to a business. With Google’s recent announcement, the hope is that this click-to-call capability with phone numbers appearing directly in the ads will allow businesses to more easily connect with potential customers via their mobile phones.


5 Ways to Improve Google Adwords

In a tough economy, you may be looking for ways to enhance your Google Adwords campaign performance. There are a number of free tools available through Google to help you optimize and enhance your Adwords campImproving Google Adwords campaign and improve conversion response. Here are 5 free tools you should be using to improve your Google Adwords campaign.

1. A Smart Tool for Growing Keyword Insight

Great tip: Figure out what keywords you should be geographically targeting within your Adwords campaign by using Google Search Insights.

You’ve probably used keyword tools in the past but Search Insights takes your keyword analysis to a whole new level. You can you compare search volume patterns across locations. Filter your results by category and time frame and get a chart showing keyword interest over time. Zoom in on the map to see location detail. A nice way to improve your geo-targeting efforts and ensure you are focusing on the right local keywords in Adwords.

2. Get More Data by Linking your Google Adwords and Google Analytics Accounts

Be sure to link your Google Adwords account with your Google Analytics account. You’ll be able to optimize your paid search campaign more effectively by having more visibility into website performance and customized reporting. Some of the benefits of linking your Google Adwords account include:

  • Access to an abundance of analytics data right within your Adwords account
  • See trends like where your visitors are coming from and whether they are converting to your goals and drill down to view by campaign, ad group or keyword.
  • See what engagement your visitors are having with your site and what content is most popular, again by drilling down into each campaign, adgroup or keywords.