Tag : search-engine-optimization-seo

Google Page Rank, Organic Search Results and More

Here are some questions answered about Google Page Rank, Organic Search Results and More.

What is Google PageRank?
PageRank is just one of 200 or more factors that Google users to determine relevancy for a search query. PageRank is used to measure the importance of a web page based on the number of incoming links coming to that page from other sites. The more high quality incoming links to the web page, the higher the PageRank from Google. This is why many search engine experts will advise building relevant, high quality links to your site to enhance your organic ranking.

Are organic search results and paid search results on Google calculated the same way?
No, organic and paid search results are not calculated the same way. Although both organic and paid results will appear for the same user query, they are determined independently. Companies may need separate strategies for building their organic rankings versus managing a paid search campaign.

Does my website’s organic search ranking affect the ranking of my paid search ad?
No, the ranking of your web page in organic search for a particular keyword will not have any impact on the ranking of your paid search ad for the same keyword. For example, an advertiser may perform well in paid search but not have a high organic ranking.

Using Social Media in your SEO Efforts

When it comes to improving your SEO efforts, developing a strong content strategy forĀ  social media is an important component.

Relevant, high quality content can be promoted through your social media marketing efforts and may end up making a big impact on your site ranking in search engines.
Social Media Optimization
Here are 3 steps for developing an effective content strategy, leveraging social media, and building high quality links to your site for SEO.

Step 1: Create high quality, keyword-focused blog content

Developing high quality content is the most important element of your social media strategy. Begin by selecting keywords that are most relevant to your industry and to your audience. Then start creating informative blog posts for your audience using those terms.

Keep in mind the following as you begin writing:

  • Be helpful and informative as you write your articles. Your readers are looking for relevant content, not a hard sales pitch.
  • Don’t forget your headlines. Similar to the keyword ad text you use in paid search, your blog headline needs to grab your reader to get them to want more. Make sure your headline is relevant to the article content and don’t try to trick the reader. Here’s a great post from Copyblogger onHow to Write Magnetic Headlines.
  • Almost as important to the headline is your opening paragraph. Put all key information upfront and then elaborate on the details later.
  • Include links to other resources online or cite other sources of information that your reader may benefit from.
  • Keep it simple. Don’t try to add a lot of irrelevant information to your content that does not serve a purpose.

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8 Great Books for SEO

Although no single book will cover everything you need to know about search engine optimization (SEO), there are a number of good books that offer tips to help you better understand this science. Here are 8 of our favorite books — our top picks for learning SEO.

  • SEO: Search Engine Optimization Bible

    by Jerri L. Ledford
    Provides lots of tips on improving your site’s search engine results including how to create a successful SEO strategy. Includes information on managing keywords in paid search campaigns and maximizing your pay-per-click. Great overview for those new to SEO and search engine marketing in general.

  • Search Engine Visibility

    by Shari Thurow
    How do you create a great website? Build your site with visitors and SEO in mind. This book covers the designing, writing and building of effective sites that will attract more visitors from search engines. A great resource for professionals looking to provide clients with more effective web site designs.

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Hiring the Right SEO Consultant

Hiring an outside SEO firm or consultant requires a lot of due diligence. Choosing the wrong provider may lead to frustration (mainly yours) and could also have a negative impact on your search ranking.

There are a lot of professionals claiming to be SEO experts, so how do you know which one is right for you? Luckily there are a lot of helpful resources available for choosing an SEO provider. To select the best provider, you want to be sure you are asking the right questions upfront and if you don’t like the answers you are getting, move on.

Q1: Are you certified? What specialized training have you had in search marketing?

Yes, there are organizations out there who provide training and certification to search professionals. If you begin your search by finding SEO professionals who have undertaken training, you will be able to narrow down your list of qualified candidates. So go ahead and ask. You may hear your candidates mentioning Google and SEMPO, both offer in-depth training courses to search professionals.

  • SEMPO:As a nonprofit organization serving the search engine marketing industry, SEMPO offers anAdvanced Search Advertising course.This is an online training program that teaches advanced tactics in search marketing. Be sure to check out the SEMPO website. It has a lot of resources on search engine marketing including research, best practices, and educational webinars.
  • Google:Has your potential SEO hire (or individuals at their firm) taken the Google Advertising Professionals (GAP) program certification test? Although this program is designed for professionals managing paid search (Adwords) accounts, you want a search marketing provider that has in-depth knowledge of both paid and organic search optimization techniques.

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